Digital Sales of The Town of Light to Directly Benefit Mental Health Awareness in Partnership with Take This, Inc.
Wired Productions Announces First Activity in Year Long Campaign where 25% of Profits from The Town of Light will Enter New Fund for Mental Health
Watford, U.K. — August 16, 2017 — Wired Productions, an independent games publisher and developer, LKA.it, a leading Italian games studio, are pleased to announce that money from every copy of The Town of Light sold between August 16 and September 6 will be placed into a new fund to support mental health charities including Take This, Inc.
Applying to digital sales across all formats, 25% of the net receipts from each copy of The Town of Light sold within the promotional window will go towards the fund. In order to maximize the impact of the campaign, Wired Productions and LKA.it have also worked tirelessly with multiple digital retailers to offer a 20% discount on the game itself during the same period.
This promotion marks the start of a year-long campaign to help raise awareness and bring ongoing attention to the importance of mental health. The proceeds from the campaign will help fund vital services offered by Take This, Inc, which include providing mental health education and referral resources, as well as the popular ‘AFK Rooms’ – staffed mental wellness spaces at some of the world’s most prominent video games events.
Details on further activities, events and partnerships will be announced throughout the campaign.
“The Town of Light, because of the themes of mental health within the game and its grounding in reality, starts the conversation,” said Leo Zullo, Managing Director, Wired Productions, “Our duty is to stand together and continue that conversation, not only to ensure that we dispel the stigma around mental health, but also to ensure that those who feel alone know that they are not, and are given the help they often desperately need. This promotion, alongside our extended campaign for awareness, form only a small part of a much greater picture, but we hope they will touch many lives.”
“The motivation behind The Town of Light has always been one of compassion”, said Luca Dalcò, Studio Head, LKA.it, “The struggles surrounding mental health affect so many of our lives day to day; to shine a light on mental illness and tell the story of those who suffered without a voice in the past was our goal. To have the opportunity to help those in the present is more than we could have hoped for.”
Russ Pitts, President, TakeThis, Inc. said, “The biggest challenge people dealing with mental health issues face is isolation and loneliness. The feeling no one will understand or can help. And a lot of people turn to video games for an escape. Seeing mental health issues addressed in true and meaningful ways in a game like The Town of Light can be a lifeline for people in need.”
Wired Productions and LKA.it are grateful to the following retailers for their support in the campaign:
- PlayStation Store
- Humble Bundle
- Greenman Gaming
Digital retailer GamesPlanet is further supporting the campaign by donating all of their profits from their sales of The Town of Light for the duration of the promotion.
If you’re interested in supporting Wired Productions by getting involved in charity events of your own, or if you’re a charity that specializes in supporting mental health issues and would like to register to be part of our year-long campaign for awareness, please contact firstname.lastname@example.org.
Based on extensive research and inspired by real facts, The Town of Light is played through the fictional eyes of Renée, a 16-year-old girl who suffers from the symptoms of mental illness. She is searching for answers to the many questions from her past, while she explores and uncovers the place where she spent most of her youth. What happens next is a dark and emotional journey where the lines of interactive entertainment, storytelling, and reality frequently tend to blur.
For more information and to stay up-to-date on the latest news for The Town of Light, please visit the official website at www.TheTownOfLight.com, Like the official Facebook page at www.facebook.com/TheTownOfLight and follow the official Twitter account at https://twitter.com/TheTownOfLight.
About Wired Productions Ltd
Wired Productions is an established independent computer games publisher based in Watford, Hertfordshire, UK. Founded in 2008, Wired have produced over 40 titles for many global publishers and are part of the team responsible for the 1.5 million unit selling We Sing franchise. In 2013, Wired moved into console publishing on all major platforms. Notable launches to date include Tiny Troopers Joint Ops, Super Dungeon Bros, the critically acclaimed action RPG Victor Vran and the heart-breaking psychological adventure game The Town of Light.
Wired Productions are also a founding member of We Sing Productions, which is a collaboration between THQ Nordic, Wired Productions and Le Cortex, with the sole mission to establish a new range of We Sing products for all formats.
About TakeThis, Inc.
TakeThis, Inc. is a 501(c)(3) non-profit charity founded in 2013 by veteran journalists Russ Pitts and Susan Arendt and clinical psychologist Dr. Mark Kline, Psy.D. in response to the tragic suicide of a colleague. TakeThis, Inc. seeks to inform our community about mental health issues, to provide education about mental disorders and mental illness prevention, and to reduce the stigma of mental illness. We do not provide mental health services or professional consultations. For information on when to seek dedicated clinical help and how to find it, please visit “When to Seek Help.” If you or someone you know is in crisis and in need of immediate intervention, please visit the National Suicide Prevention Lifeline or call 1-800-273-8255.
TakeThis helps those who suffer by letting them know that they are not alone and by providing information on treatment options and how to find help. TakeThis provides friends, family and co-workers of those suffering from emotional distress with options for intervention and education about mental wellness. TakeThis educates greater institutions about effective methods of helping employees who suffer from emotional issues in order to promote healthier and more productive work environments.
*ESRB Guidelines for The Town of Light
Trailer/video may only be displayed if it is behind an age-gate that: (1) is age-neutral (i.e., requires the user to input their date of birth or select it from a drop-down bar); (2) employs reasonable technical measures to keep underage users from re-entering their age after initially being denied access; and (3) does not display any ESRB rating information on the video player or the age-gate itself. Failure to implement these requirements may jeopardize your ability to obtain material of this nature from us in the future.